Partnerships

Elliot Brown Watches
In 2022, to commemorate the 80th anniversary of the SAS, Elliot Brown Watches released a limited-edition Holton Professional watch.
This bespoke timepiece was designed in collaboration with members of the SAS, including Des to produce a durable, high-performance piece that meets the rigorous standards and unique requirements of special forces operators.
The watch features subtle design elements that honour the legacy and esprit de corps of the SAS, embodying the brand's ethos of resilience and precision.
This collaboration showcases the brand's commitment to producing timepieces that resonate with elite military forces.
Jorvinci
Des Powell X Jorvinci: The Alpha Collection
In 2024, Des collaborated with the luxury British fashion house, Jorvinci to launch the Alpha collection, a new debut suit and tie range.
Jorvinci, inspired by Des’ masculinity formulated tailored style cut, high-class suits and luxury pieces, crafted from the finest amenity materials.
“This is why Des is a perfect representative for this Alpha collection because not only does Des understand the concept of lionhearted masculinity but has been through the trenches both physically and psychologically, which lead him to mature and moribund experiences which is something you can’t teach”
Jordan Fife
CEO, Jorvinci


Hirsch Organic
Des is a brand ambassador for Hirsch Organic, a British nutrition company specialising in organic, high quality organ supplements derived from grass-fed beef organs and mushroom extracts sourced from the UK and EU.
Throughout his military career and beyond, Des has always lived a lifestyle of eating highly nutritious food to fuel his body and maximise physical performance.
Hirsch Organic supplements offer a convenient way to have essential vitamins and minerals for optimal health and wellbeing as part of a balanced diet.
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Use the code: Des10 to get 10% off your first order on the Hirsch Organic website.